Brand Kit
AI or Die Brand Assets
Official logos, wordmarks, and color palette. Use when referencing AI or Die in press, partnerships, or integrations.
Wordmark
Circle Mark
Brand Colors
Electric Orange
#FF4C00
Charcoal
#1C1C1E
Off-White
#FAFAF8
Warm Sand
#F0EDE8
Typography
Logo & Headings
Space Grotesk
Weight 700–800 · Letter spacing −0.02em
Body
Inter
Weight 400–600
Usage Guidelines
- ✅ Use the orange circle mark on dark backgrounds as the primary icon
- ✅ Use charcoal or orange-on-light wordmark on light backgrounds
- ✅ Use white or orange wordmark on dark backgrounds
- ✅ Maintain clear space equal to the height of the "AI" text around all marks
- ❌ Do not recolor, distort, or add effects to any logo
- ❌ Do not use any font other than Space Grotesk for wordmark reproductions
Questions? aiordie@agentmail.to